These results include matters personally handled by Jon Olsson at prior law firms and matters in which he participated as part of a legal team. Past results do not guarantee, warrant, or predict the outcome of any future case. Each case depends on its own facts and circumstances.

Why Choose Olsson Law?

Direct Attorney Attention

Work directly with Jon Olsson — not just a case manager or intake team.

Clear Communication

Regular case updates, straightforward guidance, and responsive communication throughout your case.

Proven Results

A history of substantial settlements and recoveries in personal injury matters.

Elite Legal Training

Georgetown Law graduate with big-firm legal experience and disciplined case preparation.

Big-Firm Discipline, Small-Firm Service

Serious personal injury representation with direct attorney access, regular updates, and a client-first approach.

No Fee Unless We Win

You pay no attorney’s fee unless we recover compensation for you.

Maximizing Your Net Recovery

We work to reduce medical bills and liens where possible, assist with vehicle repair and property damage issues, and pursue compensation for lost earnings, medical expenses, and other losses caused by the accident.

Trust Badges / Memberships

Please include trust badges or logo references where appropriate for:

  • Consumer Attorneys Association of Los Angeles
  • Consumer Attorneys of California
  • American Association for Justice
  • Los Angeles County Bar Association

Local Identity / Service Area

Please make clear that Olsson Law handles serious personal injury cases in Los Angeles and the South Bay, including:

  • Redondo Beach
  • Hermosa Beach
  • Manhattan Beach
  • Torrance
  • El Segundo
  • Palos Verdes
  • Greater Los Angeles

Helpful / SEO Content Lower on the Homepage

Lower on the homepage, please include helpful content addressing topics such as:

  • What to do after an accident
  • How California personal injury claims work
  • What compensation may include
  • Important deadlines
  • Why local representation matters

Footer

Footer should include:

  • Firm contact information
  • Phone number
  • Office/location information
  • Key navigation links
  • Practice area links
  • Service area links
  • Required legal disclaimers
  • Attorney advertising / no guarantee language, as appropriate

Note on homepage length/layout: I would like the homepage to communicate the points above, but I do not want it to feel overcrowded or text-heavy. I’m open to your recommendation on how much to show on the homepage versus moving additional detail to interior pages. For example, the homepage could feature a select number of prior results with a link to a full Results page.

Target Audience

Who is your target readership? What clients do you serve? What potential market segments do you want to reach?
The website should speak directly to people injured in accidents in the South Bay and Los Angeles who are dealing with pain, medical treatment, lost wages, vehicle damage, insurance calls, and uncertainty about what to do next.

Practice Focus

What areas of practice do you focus on most? (Or, what type of products/services do you offer?)
Practice areas: car accidents, truck accidents, motorcycle accidents, pedestrian accidents, bicycle accidents, rideshare accidents, premises liability, wrongful death; and child injury claims

Clients

What types of industries and/or market sectors do you serve?
The firm focuses on the consumer personal injury market, representing people injured in accidents throughout Los Angeles and the South Bay.

Bar Rules

Does your state bar have any specific prohibitions with respect to lawyer websites? Check any prohibitions that apply: Chapter 7. Information About Legal Services | The State Bar of California

_X Expert: Use of terms “experienced”, “expert,” “highly qualified” and/or “competent”.
_X__ Specialist: Use of terms “specialist” or “certified” unless the lawyer is certified as a specialist.
_____ Results: Mention of results such as the amount of damage awards, verdicts or settlements.
_____ Endorsements: Use of client endorsements or testimonials.
_____ Fees: Discussion of legal fees or contingent fee arrangements.
_____ Other: Other prohibitions/bar guidelines: Answer here.

Competition

Who is your direct competition? Please provide their firm name or website.
Kirtland & Packard https://courtroomwarrior.com/
Meissner Law Firm https://www.meissnerlawfirm.com/
The Simon Law Group https://www.thesimonlawgroup.com/
Braff Law https://brafflawfirm.com/
Goody Law Group https://goodylawgroup.com/
Naderi Law Group https://www.naderilawgroup.com/
The Ryan Law Group https://theryanlawgroup.com/

Key Fact

What is the one key fact about your firm or company that is most relevant to your website readers?

The key fact I want readers to understand is that Olsson Law combines direct, personal attorney attention with serious litigation experience and big-firm discipline. Before founding Olsson Law, I spent six years at Dechert LLP, an Am Law 50 firm, working on major product liability defense cases involving large companies. That experience gave me insight into how sophisticated defense teams evaluate and litigate high-stakes injury claims — insight I now use to represent injured individuals. Since transitioning to plaintiff-side personal injury work, I have handled and participated in matters resulting in substantial settlements and recoveries. At Olsson Law, clients work directly with me and receive focused, attorney-led representation from start to finish.

Experience

What is the depth of your experience? Do you have any cases or verdicts that we can place on the website? Do you have any major clients you want to feature? Do you have any other unique selling points that you want to highlight? Some examples are below.

I covered some of this in the Home Page question response, including settlements obtained.

I have more than eight years of litigation experience, including six years at Dechert LLP, an Am Law 50 international law firm, and more than two years at ACTS Law, a leading Los Angeles personal injury firm. At Dechert, I helped defend major product liability matters involving large multinational companies, giving me insight into how sophisticated corporations, insurers, and defense teams evaluate, defend, and litigate high-stakes injury claims. At ACTS Law, I handled plaintiff-side personal injury matters, represented injury victims, developed cases for settlement and litigation, and helped pursue substantial recoveries for clients.

For the public-facing website, I do not necessarily want to mention my prior firm names. I’m open to your recommendation on whether the firm names should be used for credibility or whether the website should instead refer more generally to an “international law firm” and a “leading Los Angeles personal injury firm

I do not currently have board certification, AV rating, major awards, or speaking engagements to feature. I would prefer not to feature former corporate defense clients by name (e.g., Estée Lauder, Juul, 3M, Purdue Pharma) on the consumer-facing website unless you think it would help strategically.

Cases/Verdicts/Studies

Do you have any significant cases, verdicts, and/or case studies that you want to highlight on the site?

Covered above in Home Page response.

Biographies

Please send us the online resumes of all key members of the firm. Add attachments to the email you’ll submit to us with this document.

For the attorney bio, I think a hero-story approach may work better than a traditional resume-style bio. Many competitors have decades of PI experience, so I want the bio to emphasize my path to plaintiff-side personal injury work, Georgetown Law background, defense-side insight, plaintiff-side experience, and direct hands-on representation.
As an example, I like the narrative structure of Daniel Kim’s bio, which focuses on his path, values, hands-on role, and results. I am not looking to copy it, but I like the story-driven approach. https://dklaw.com/attorneys/daniel-kim/

Jon’s path to personal injury law began with a deep conviction that the law should be used to help people who have been harmed. He attended Georgetown University Law Center, one of the nation’s leading law schools, with the goal of becoming a plaintiff’s attorney and standing up for people whose lives have been disrupted by serious injuries.

Jon began his legal career at an international law firm, where he represented large companies in high-stakes injury cases. That experience gave him valuable insight into how sophisticated defense teams evaluate and litigate serious injury claims — insight he now uses to advocate for injured individuals.

Jon then transitioned to a leading Los Angeles personal injury firm, where he represented injury victims and handled cases involving serious accidents, disputed liability, and significant injuries. Since transitioning to plaintiff-side personal injury work, Jon has handled and helped resolve matters resulting in substantial settlements and recoveries.

At Olsson Law, clients work directly with Jon. He combines big-firm discipline with small-firm attention and remains hands-on in every case, providing personalized legal guidance, clear communication, and direct attorney attention from start to finish.

Jon received his J.D. from Georgetown University Law Center and his B.A. in Economics from New York University. He is admitted to practice law in California, Massachusetts, and Texas.

Practice Area List with % Breakdown of Revenue

You can list the practice areas and then the percentage of your overall business.
Because Olsson Law is a new firm, any percentage breakdown would be an estimate rather than historical revenue. The primary focus areas should be motor vehicle accident cases and premises liability/slip and fall cases.
Motor vehicle accident cases should include car accidents, truck accidents, motorcycle accidents, pedestrian accidents, and uninsured/underinsured motorist claims. I am also open to handling and would like the website to include other practice areas such as bicycle accidents, rideshare accidents, wrongful death, and child injury claims. That said, I am open to your feedback on the best practice-area focus and structure from an SEO and conversion standpoint.

Customer Service Benefit

Do you offer any of the following that you want to feature: Free consultations, Same Day Return Phone Calls/Emails, Multilingual Staff, Available 24/7/365, unique technology, or anything else unique.

Free consultations
No fee unless we win
Direct attorney attention — clients work directly with Jon Olsson
Clear communication and regular case updates
Prompt return of phone calls and emails
Hands-on guidance throughout the case
Help with medical bills/liens, insurance issues, lost wages, and vehicle/property damage issues
Use of technology to make communication, document sharing, and case updates easier and more efficient

Testimonials

Do you wish to feature testimonials on the website? Is a disclaimer required?
I do not currently have testimonials to feature on the website.

Differentiating Factors

Many clients market themselves as client-focused, results-driven, experienced, and committed to personal service. Please provide a list of services/attributes that make your firm different and truly set you apart. For example: house calls, in-house private investigators, 24/7 phone service, 12-hour turnaround response time, client birthday cards, after-hours scheduling, proprietary technology, media attention, accolades, awards.

Some of this is covered in the Home Page and Bio sections, but the main differentiating factors I want to emphasize are:

  • Direct attorney access: Clients work directly with me, Jon Olsson, not just a case manager or intake team.
  • Hands-on representation: I remain personally involved in each case from start to finish.
  • Free case reviews: Potential clients can contact the firm for a free case review.
  • No fee unless we win: Clients pay no attorney’s fee unless compensation is recovered.
  • Responsive communication: I strive to respond to client calls, emails, and messages within 24 hours whenever possible.
  • Regular case updates: Clients should know what is happening in their case, what to expect next, and where things stand.
  • Big-firm discipline: I bring the case preparation, attention to detail, and litigation discipline developed at a leading international law firm.
  • Defense-side insight: My background representing large companies in high-stakes injury cases gives me insight into how defense teams and insurers evaluate and litigate claims.
  • Plaintiff-side personal injury experience: I have represented injury victims and handled cases involving serious accidents, disputed liability, and significant injuries.
  • Small-firm attention: Clients receive personal service, clear communication, and hands-on guidance throughout the case.
  • Net recovery focus: I work to reduce medical bills and liens where possible and help address vehicle/property damage issues, lost earnings, medical expenses, and other accident-related losses.
  • Modern communication: I want to use technology to make communication, document sharing, and case updates easier and more efficient.

Branding

On second reference how would you like your firm referred to throughout the content if different than the firm name provided at the top of this document?
Please refer to the firm as “Olsson Law” on second reference. The full legal name is “Olsson Law, PC,” but “Olsson Law” should be used throughout the website copy where appropriate.

Attorney Names

How would you like your attorneys referred to upon second mention in the content? For example, John, Attorney John, Mr. Smith, Attorney Smith?
Please refer to me as “Jon” on second mention where the tone is more personal/client-facing, and “Mr. Olsson” where a more formal tone is appropriate. I generally prefer “Jon” for approachable website copy.

Firm Statistics

Statistics and numerical data about your firm can be persuasive and compelling. Please provide a list. For example: Year founded, number of attorneys, number of attorneys by practice area, number of paralegals, largest settlement amount, number of cases, combined years of experience, number of offices, rate of success, numbers relating to diversity, hours of operation, number of languages you can accommodate.

Founded: 2026
Attorney: 1 attorney — Jon E. Olsson
Practice focus: Personal injury
Litigation experience: More than 8 years
Education: Georgetown University Law Center; New York University
Bar admissions: California, Massachusetts, and Texas
Largest prior matter/result: $3,850,000 settlement, handled before founding Olsson Law as part of prior law firm experience
Representative prior results: Multiple six-figure and seven-figure settlements/recoveries from matters personally handled by Jon and/or matters in which he participated as part of a legal team
Fee structure: No fee unless compensation is recovered
Consultations: Free case reviews
Client communication: Aim to respond to client calls, emails, and messages within 24 hours whenever possible
Service area: Los Angeles, the South Bay, and greater Southern California

Marketing Materials

Can you provide any marketing materials to help us draft your web content? Resources might include brochures, articles, press releases, PowerPoint presentations, etc.

I do not currently have brochures, articles, press releases, PowerPoint presentations, or other formal marketing materials. However, I have a firm logo, professional photos, and logo files that I can provide for the website.

Content Style and Tone

What type of writing style and tone do you prefer for your website? Are there other websites in your practice niche that feature content that you like or want to emulate? Please provide an example.
Website:

I want the website copy to sound polished, confident, trustworthy, and client-focused. The tone should be professional but approachable — not overly aggressive, cheesy, or “billboard lawyer” style. I want the content to communicate that Olsson Law provides serious, attorney-led representation with direct client access, clear communication, and disciplined case preparation.

I like a story-driven attorney bio and homepage that explain why I became a personal injury lawyer, my Georgetown Law background, my defense-side insight from representing large companies in high-stakes injury cases, and my plaintiff-side experience representing injury victims.

For style, I want the website to feel modern, clean, credible, and high-trust. I am open to PaperStreet’s recommendations on examples of strong PI websites, but I do not want the copy to sound generic or overly salesy.
Example website/style reference:
https://dklaw.com/attorneys/daniel-kim/
What I like about this example is the story-driven bio structure and the emphasis on the attorney’s path, hands-on role, values, and results.

Launch Info

Do you know where your DNS is located and do you ave access to it? (We will need this info for launch day.)
My domain is registered through Namecheap, and I have access to the account/DNS settings.

Free Case Evaluation

No Fee unless we win.

Serving Los Angeles and Clients Throughout California

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